Privacy Policy

Welcome to the Brit lifestyle! Brit Media, Inc. (“Brit Media,” “we,” or “us”) provides this Privacy Policy to explain our practices regarding the collection, use, disclosure, and protection of information that apply to our Service, as well as your choices regarding the collection and use of information. Please take a few moments to read the sections below to make sure you understand our policies.

1.        How We Collect and Use Information

Through our Service, we seek to curate and create innovative new ways for busy, but inspired people to live more simply, beautifully and creatively. Our goal is to show people how to add order to the chaos of their daily lives in a fun, easy and elegant way. Capitalized terms that are not defined in this Privacy Policy have the meaning given them in our Terms of Use.

Personally Identifiable Information:  We collect information that can be used to identify you as an individual (“Personally Identifiable Information”) only when you provide such information directly to us in connection with the Service.

Types of Personally Identifiable Information you provide us directly:  We ask for Personally Identifiable Information such as your name and e-mail address when you register for a User account with the Service, or if you correspond with us (in which case we will also retain our responses).  We may also retain any messages you send through the Service, and may collect information you provide in User Content you post to the Service.

Personally Identifiable Information we may receive from third parties:  We may receive Personally Identifiable Information about you from third parties. For example, if you access our websites or Service through a third-party connection or log-in, for example, through Facebook Connect, by “following,” “liking,” adding the Brit Media application, linking your account to the Brit Media Service, etc., that third party may pass certain information about your use of its service to Brit Media.  This information could include, but is not limited to, the user ID associated with your account, an access token necessary to access that service, any information that you have permitted the third party to share with us, and any information you have made public in connection with that service.  You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to Brit Media’s websites or Service.

Use of Personally Identifiable Information:  We may use the Personally Identifiable Information we collect or receive to communicate directly with you. We may also send you emails containing newsletters, promotions and special offers that we believe may interest you.  If you do not want to receive such email messages, we will give you the option to opt out or change your preferences from within the email.  We also use your Personally Identifiable Information to send you Service-related emails (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).  You may not opt out of Service-related e-mails.  

Inviting a friend to use our Service.  If you choose to use our invitation service to invite a third party to the Service, we will ask you for that person’s email address and automatically send an email invitation to the invitee.  We store this information to send this email, to register the invitee if your invitation is accepted, and to track the success of our invitation service.  Unless the invitee becomes a registered User of the Service, we do not use the invitee’s email address for marketing purposes, and we do not share the invitee’s email address with third parties other than Brit Media’s service providers or in the event of a corporate transaction or proceeding as described below in Sharing of Your Information.  The invitee may contact us at any time to request that we remove his or her information from our database at hello@hellobrit.com.

Non-Personally Identifiable Information:  We also collect and use information about your interactions with the Service in a manner and format that does not identify you as an individual (“Non-Personally Identifiable Information”). We may collect, use, and disclose the following types of Non-Personally Identifiable Information:

Analytics information.  We use third-party analytics tools to help us measure traffic and usage trends for the Service.  These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, your browser’s width and height, and other information that assists us in improving the Service.  We may collect and use this analytics information together with your Personally Identifiable Information to build a broader profile of our individual Users so that we can serve you better.

Cookies information:  When you visit the Service, we may send one or more cookies — a small text file containing a string of alphanumeric characters — to your computer that uniquely identifies your browser and lets Brit Media help you log in faster and enhance your navigation through the site.  A cookie may also convey information to us about how you use the Service (e.g., the pages you view, the links you click and other actions you take on the Service), and allow us or our business partners to track your usage of the Service over time. A persistent cookie remains on your hard drive after you close your browser.  Persistent cookies may be used by your browser on subsequent visits to the site.  Persistent cookies can be removed by following your web browser’s directions.  A session cookie is temporary and disappears after you close your browser.  You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent.  However, some features of the Service may not function properly if the ability to accept cookies is disabled.

Log file information:  Log file information is automatically reported by your browser each time you access a web page.  When you use our Service, our servers automatically record certain log file information.  These server logs may include anonymous information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks and how you interact with links on the Service, domain names, landing pages, pages viewed, and other such information.

Clear gifs/web beacons information:  When you use the Service, we may employ clear gifs (also known as web beacons) which are used to anonymously track the online usage patterns of our Users anonymously.  In addition, we may also use clear gifs in HTML-based emails sent to our Users to track which emails are opened and which links are clicked by recipients.  The information is allows for more accurate reporting and improvement of the Service.

Device identifiers:  When you access the Service by or through a mobile device (including but not limited to smart-phones, or tablets), we may access, collect, monitor and/or remotely store one or more “device identifiers,” such as a unique device identifier (“UDID”).  Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device.  A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by Brit Media.  A device identifier may convey information to us about how you browse and use the Service.  A device identifier may remain persistently on your device, to help you log in faster and enhance your navigation through the Service.  Some features of the Service may not function properly if use or availability of device identifiers is impaired or disabled.

Location data:  When you access the Service by or through a mobile device, we may access, collect, monitor and/or remotely store “location data,” which may include GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.  Location data may convey to us information about how you browse and use the Service.  Some features of the Service, particularly location-based services, may not function properly if use or availability of location data is impaired or disabled.

Use of Non-Personally Identifiable Information.  We use or may use cookies, log file, device identifiers, location data and clear gifs information to:  (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information; (c) to provide and monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems; (f) help you efficiently access your information after you sign in;  (g) track User Content and Users to the extent necessary to comply as a service provider with the Digital Millennium Copyright Act; (h) to provide advertising to your browser or device, and (i) automatically update the Brit Media application on your mobile devices.  

2.       Sharing of Your Information

Personally Identifiable Information:  We will not rent or sell your Personally Identifiable Information to third parties outside the Brit Media and its controlled subsidiaries and affiliates without your consent, except as noted below:

Who we may share your Personally Identifiable Information with: We may share your Personally Identifiable Information with third-party business partners for the purpose of providing the Service to you (e.g., email providers, server providers, etc.).  Those business partners will be given limited access to the Personally Identifiable Information that is reasonably necessary to deliver the Service, and we will require that such third parties comply with this Privacy Policy.

Who you may choose to share your Personally Identifiable Information with:  Any Personal Identifiable Information or content that you voluntarily disclose for posting to the Service, such as User Content, becomes available to the public, as controlled by any applicable privacy settings.  To change your privacy settings on the Service, please go to your account page. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other Users have copied or saved that information.

What happens to your Personally Identifiable Information in the event of a change of control:  We may buy or sell/divest the Brit Media, or any combination of its products, services, assets and/or businesses.  Personally Identifiable Information such as customer names and email addresses, User Content, and other User information (including Non-Personally Identifiable Information) related to the Service will likely be among the items transferred in these types of transactions.  We may also transfer or assign such information in the course of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions or similar transactions or proceedings.

Instances where we are required to share your Personally Identifiable Information:  Brit Media will disclose Personally Identifiable Information where required to do so by law or subpoena or if we reasonably believe that such action is necessary to (a) comply with the law and the reasonable requests of law enforcement; (b) to enforce our Terms of Use [insert link], or to protect the security or integrity of our Service; and/or (c) to exercise or protect the rights, property, or personal safety of Brit Media, our Users or others.

Non-Personally Identifiable Information:  We may share Non-Personally Identifiable Information, including information obtained through tools such as cookies, log files, device identifiers, location data and clear gifs (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.): (i) in any manner permitted for Personally Identifiable Information; and (ii) with our third-party business partners for the purposes described in the section above on “How We Collect and Use Information.”  We may also aggregate or otherwise strip data of all personally identifying characteristics and may share that aggregated, anonymized data with third parties. 

Ads on our Service:  We may also share Non-Personally Identifiable Information with our business partners to deliver online advertisements (“ads”) that may be of interest to you.  Brit Media may allow third-party ad servers or ad networks to serve advertisements on the Service.  These third-party ad servers or ad networks use technology to send, directly to your browser or mobile device, the ads and ad links that appear on the Service, and will automatically receive your IP address when they do so.  They may also use other technologies (such as cookies, JavaScript, device identifiers, location data, and clear gifs, see above) to compile information about your browser’s or device’s visits and usage patterns on the Service (without using any Personally Identifiable Information), and to measure the effectiveness of their ads and to personalize the advertising content.  Brit Media does not sell, rent, or share your Personally Identifiable Information with these third-party ad servers or ad networks for such parties’ own marketing purposes, unless you choose in advance to have your information shared for this purpose.  However, please note that if an advertiser asks Brit Media to show an ad to a certain audience and you respond to such an ad, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach.  The Brit Media Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers.  Please consult the respective privacy policies of such advertisers or contact such advertisers for more information.  

3.        How We STORE AND Protect Your Information

Storage and Processing:  Personally Identifiable information collected through the Service may be stored and processed in the United States or any other country in which Brit Media or its subsidiaries, affiliates or service providers maintain facilities.  Brit Media may transfer information that we collect about you, including personal information, to affiliated entities, or to other third parties across borders and from your country or jurisdiction to other countries or jurisdictions around the world.  If you are located in the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information, including personal information, to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to the transfer of information to the U.S. or any other country in which Brit Media or its subsidiaries, affiliates or service providers maintain facilities and the use and disclosure of information about you, including Personally Identifiable Information, as described in this Privacy Policy.  

Keeping your information safe:  Brit Media cares about the security of your information, and uses commercially reasonable safeguards to preserve the integrity and security of all information collected through the Service.  However, Brit Media cannot ensure or warrant the security of any information you transmit to Brit Media or guarantee that information on the Service may not be accessed, disclosed, altered, or destroyed.  Your privacy settings may also be affected by changes to the functionality of Brit Media’s distributors, such as social networks.  Brit Media is not responsible for the functionality or security measures of any third party.

Compromise of information:  In the event that any information under our control is compromised as a result of a breach of security, Brit Media will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose information may have been compromised and take other steps, in accordance with any applicable laws and regulations.

4.        Your Choices About Your Information

Opting out of collection of Personally Identifiable Information:  You may, of course, decline to submit any Personally Identifiable Information through the Service, in which case the Brit Media may not be able to provide certain services to you.

Modifying Your Account Information and Settings:  You may update your account information and email-communication preferences at any time by logging in to your account and visiting your settings page.  You can also stop receiving promotional email communications from us by clicking on the “unsubscribe link” provided in such communications.  We make every effort to promptly process all unsubscribe requests.  As noted above, you may not opt out of Service-related communications (e.g., account verification, purchase and billing confirmations and reminders, changes/updates to features of the Service, technical and security notices).  

Opting out of collection of Non-Personally Identifiable Information:  Please refer to your mobile device or browser’s technical information for instructions on how to delete and disable cookies, and other tracking/recording tools.  Note that disabling cookies on your mobile device or browser prevents Brit Media or its business partners from tracking your browser’s activities in relation to the Service, and for use in targeted online advertising.  However, doing so may disable many of the features available through the Service.

User-Generated Content:  Following termination or deactivation of your User account, Brit Media may retain your profile information and User Content for a commercially reasonable time for backup, archival, or audit purposes.  Furthermore, Brit Media may retain and continue to use indefinitely all information (including User Content) contained in your communications to other Users or posted to public or semi-public areas of the Service after termination or deactivation of your User account.

5.        Children’s Privacy

Brit Media does not knowingly collect or solicit Personally Identifiable Information from anyone under the age of 13 or knowingly allow such persons to register as Users.  The Service and its content are not directed at children under the age of 13.  If you are under 13, please do not send any information about yourself to us, including your name, address, telephone number, or email address.  In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.  If you believe that we might have any information from or about a child under 13, please contact us at hello@hellobrit.com.

6.        Other Web Sites and Services

We are not responsible for the practices employed by websites or services linked to or from the Service, including the information or content contained therein.  Please remember that when you use a link to go from the Service to another website, our Privacy Policy does not apply to third-party websites or services.  Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies.  In addition, you agree that we are not responsible and we do not exercise control over any third-parties that you authorize to access your User Content.  If you are using a third party website or service (like Facebook or Twitter) and you allow such a third party access to your User Content, you do so at your own risk.  This Privacy Policy does not apply to information we collect by other means (including offline) and from other sources other than through the Service.

7.        How to Contact Us

If you have any questions about this Privacy Policy or the Service, please contact us at:

Brit Media, Inc.

188 King Street, #401

San Francisco, CA 94107

support@brit.co

8.        Changes to Our Privacy Policy

Brit Media may, in its sole discretion, modify or update this Privacy Policy from time to time, and so you should review this page periodically.  When we change the policy in a material manner, we will update the ‘last modified’ date at the bottom of this page.  

This privacy policy was last modified on April 1, 2012, and was first published and made effective on April 1, 2012.